|
"Meg takes
a pragmatic coach approach to my marketing needs. I bring
her fragmented ideas and she helps me pull them together.
Opportunities for new business, strategic alliances, plus
marketing initiatives impacting my bottom line, are realized.
Meg has helped grow Career Trend's revenue by thousands of
dollars!" Jacqui D. Barrett, President, Career Trend
|
The
Coach Cafe — Just for Coaches!
Coaching
Resources
Invitation
to Coaches
Dear Coaches:
We've all heard
the news: Only 10% of all Business, Life and Career Coaches earn
over $100K per year. This fact can be daunting if you are already
coaching and earning far less. It can be discouraging if you want
to be a coach, but don't know how to build your small business.
Most of us don't
become coaches because we want to become rich. However, I think
you will agree that to be a happy, full time coach we need to be
able to pay our bills, invest in our future, and have enough left
over to enjoy a satisfying life.
Most coaches
have seen the Suze Orman television program. Suze, a financial coach,
spoke at the 2001 International Coach Federation Annual Conference.
Her favorite saying repeated weekly on her program is: “People
first, then money - then things."
When it comes
to building your coaching business, my mantra is: “Marketing
first, then coaching.” That is how important best
marketing practices are to your success. Even after you have
built your business, you should expect to spend at least 30% of
your time marketing. Just do it!
Now you can
create the small business you really want for your coaching practice.
Are you ready to find out how? As an experienced marketing
mentor coach, I can teach you how to build your small business
FAST using an affordable and proven common sense marketing plan!
“During
my coach training I found my mentor Meg Montford. She was
like a perfect match, the person I was looking for. And
did I feel blessed to have her with me to answer the many
questions and direct me as I went along the road to the
entrepreneurship! We had regular phone sessions, and I found
each and every session extremely beneficial. My mentor
helped me define my goals - note, she did not define
them for me, but she helped me in finding my answers myself.
For the first time, I understood the essence of coaching
- not as a coach myself but as being coached. She was there
to (help me) define and articulate my thoughts, and clear
up my vision to find the right path when I was at the crossroads.”
Shweta L Khare, Student Coach, San Jose, CA
|
Interested in
getting your own business bulding mentor coach? Contact
me by email or phone for details.
Wishing you
much success,
Meg Montford
Meg’s Book Nook
|
A
Whole New Mind: Moving from the Information Age to the
Conceptual Age by Daniel H. Pink, © 2005
“A
groundbreaking guide to surviving, thriving, and finding meaning
in a world rocked by outsourcing of jobs abroad and the computerization
of our lives.” This is must-read for all coaches
that help people wrestling with how to maintain job security
in an insecure world. I rate it a 10!
|
|
|
Marketing
Tip for Coaches
Do you want
to coach more paying clients AND still be able to give back to the
community? Read
my article: “How to Serve Pro Bono Clients While Building
a Profitable Coaching Business.” You can do both!
Be
prepared to change the way you think about marketing forever!
(Meg) taught me the latest marketing techniques in ways
that I can immediately implement. (What) I learned made
an impact to my coaching business and will continue to be
felt for years. With Megs help I was able to identify
my niche and develop short-term and long-term marketing
plans. Before (we even finished), media in my target
market were calling me to promote my products and business.
Thank you, Meg, for putting me on the road to success.
Julie Stroud, Owner, Dream Plans Inc., Danville, IL
|
Meg Montford
of Abilities Enhanced® developed creative content and taught
the Marketing Challenge for Career Coach Institute,
the premier virtual career coach training
program.
Meg is a Certified
TeleLeader with TeleClass
International. She has been a marketing instructor for career
coaches since 2002, including training coaches as an Associate Coach
for Milana Leshinsky's Coaching Business Mastery program.
She holds the credentials of Master Certified Career Coach and Career
Management Fellow; is a graduate of both Career Coach Institute
and Corporate Coach University; and has surpassed 1500 clock hours
in providing career coaching services to executive and professional
clients since founding Abilities Enhanced® in 1999. Read more
about Meg on the About
Us page.
TeleClasses
What
are teleclasses?
Teleclasses are facilitated by telephone. Some cost; some are free.
Upon enrollment you receive a special phone number and PIN giving
you access to the phone line at the scheduled time. You will pay
long distance phone charges, but inexpensive phone cards make this
cost nominal compared to the valuable learning you will receive.
Listen
to Meg’s Teleclass
on Marketing for Coaches - MP3 (Download: Right click, “save
target as”)
“Top
Four Strategies for Attracting Executive Coaching Clients,”
was presented to the Career Coaching SIG of the New Jersey Professional
Coaches Association on January 12, 2006.
“Thank
you again for a masterful presentation to the New Jersey Career
Coaches SIG. Your interaction with our group, valuable content,
and resources were extraordinary!” – Ron Paxton, President,
ExecsCoach LLC
“Thanks
for today's presentation. I really enjoyed it, and got a lot
of useful tips & resources from it.” – J.H., Career
Counselor
“I
enjoyed your presentation today. I appreciated the four essential
elements and the resources and tips that you presented for a
career coaching practice to be successful.” – M.S.,
Career Coach
Listen
to Meg’s Teleclass:
“Design Your Perfect Coaching Lifestyle Business"
- MP3 (Download: Right click, “save target as”)
What coaches
say about Meg’s other teleclasses:
"Meg
is one of the best teleclass facilitators I have experienced.
Her tone of voice and expression are warm and welcoming.
She provides the right balance of content and discussion,
assuring that everyone has an opportunity to be heard and
acknowledged for their contributions. She knows when to
challenge and when to use silence to encourage participation.
She also brings a high level of expertise to the discussions.
Meg makes learning through teleclasses easy!" Joanne
Dustin, Director of Career Development, Boston, MA, USA
|
"Joining
Meg's marketing teleclass gave me resources and techniques
to successfully market a small business for coaching. Meg's
expertise, creative ideas and willingness to share were
highlights of the class enabling me to feel confident to
move forward with my small business coaching practice."
Mary D'Arcy, Professional Certified Career Coach &
Owner, Career Intuition, Fredericton, New Brunswick, Canada
|
Resources
for Business & Career Coaches (Affiliates and Friends)
 |
ICF
Career Coaches SIG (Special Interest Group): For International
Coach Federation members only. Meets by teleconference on the
third Wednesday of every month. Free.
. |
|
Customized
Newsletter Service: Newsletters for Business and Executive
Coaches. Get help doing your ezine when you purchase
quality articles and more. Get resources to help write your
blog. |
|
Association
of Coaching & Consulting Professionals on the Web:
Provides 24/7 access to resources, tools, articles, how-to's,
tutorials, marketing rolodex, and opportunities for growing
your practice. |
|
Blog
Ligntning:
Step-by-step blogging success tutorial from award-winning
small business blogger and marketing coach, John Jantsch.
Everything you need to get started in blogging - all
in one book! Free bonuses from leading, cutting-edge technology
marketing experts.
|
|
Assessment
Generator:
Create your own coaching assessments in 10 minutes or
less! Design custom self-scoring assessments to attract more
prospects and give better value to existing clients. Try it
for FREE! |
|
Referral
Flood: An insider's shortcut to referral marketing that
will supercharge your business, your wealth, and your life...even
if you don't know a thing about marketing. Choose digital
download with MP3 audios or hard copy version with CDs. |
|
Secrets
of Successful Ezines: This product includes an ebook with
step-by-step instructions for creating an ezine that
gets results; an ebook with 55 samples; and an ebook with 35
interviews with successful ezine publishers. |
|
Conversations
Club: Get
access to Conversations with Experts audio program on
private blog. This is a membership program with a recurring
fee of $9.95 per month. |
|
New
and Improved 10 Tips to the Top: How to build a website
to be found by search engines. |
|
Ten
Dumb Marketing Mistakes: Advice from Robert Middleton of
InfoGuru Marketing fame. |
|
Keeping
the People Report: Read talent expert, Leigh Branham’s,
newsletter on talent retention. |
| October
28, 2004
Dear Meg,
This is
just a brief expression of my appreciation for your marketing
coaching over the past few months. I have gained so many different
benefits that it's hard to choose which have been the most
valuable.
First
is your help in clarifying the direction I want to go and
what type(s) of clients I most want to work. I've learned
more about the importance of focusing on my target market
in everything I do, while recognizing that this doesn't mean
I can't assist other clients who want my help.
Another
important aspect has been discovering some of my roadblocks
so that I can begin working on them effectively. I'm encouraged
by being able to start tackling some of those issues.
It has
also been great to have a "sounding board" for my thoughts
and ideas so I can sort out priorities and expand initial
ideas into other possibilities. My recent bunch of articles
published online (I think it's five so far) reflects that.
I'm grateful for your encouragement about doing the article
on "10 Mistakes in a Confidential Job Search" and submitting
it for publication rather than just offering it as a freebie
on my web site. It was recently published on www.goinglobal.com!
Last,
but definitely not least, I appreciate your gentle "nudging"
to keep me on track and get me to define and refine my thoughts
as I talk through an issue. Your approach meshes very well
with the way I like to work with people and enables me to
feel comfortable but not complacent!
I'm looking
forward to our next group of sessions in the coming weeks.
Thanks again for all your help.
Sincerely,
Georgia
Adamson, Certified
Career Management Coach / Certified Professional Resume Writer
A Successful
Career, a division of Adept Business Services
|
|
